ANDREW ROBERTS

Work

Sunrise Corporation

Time Capsule

CV

Una diva con anteojos

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Los Petroleros

SITIO EN ESPAÑOL

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Project exhibited at Centro Cultural Tijuana / 2016 - 2017

From the sensibility of the contemporary artist any human experience is susceptible of being transformed into a work of art. Therefore, an experience as vulgar as the exchange of goods is not exempt from being work material for an image producer. The work of Andrew Roberts (Mexico, 1995) has been articulated from a delicate field of action, which makes it possible to distinguish the exploitation implicit in the relations of production of a society founded on the commodification of all areas of human life. This aesthetic method could be called as a critic towards the political economy of the senses, and consists of a critical look at the operation of the capitalist system.

 

For his exhibition at CECUT (Centro Cultural Tijuana), artist Andrew Roberts presents a dystopian history of science fiction that starts from a post-apocalyptic assumption. Sunrise Corporation is a company that sells sunrises; since in a not too distant future - mediated by screens, algorithms and super stars - sunrises will be privatized and the only way to see how the day dawns, will be through this company. The most basic and elementary visual entertainment of humanity will no longer be possible, unless you pay for it.

 

Art has been selling sunrises for years. It is important to remember that what we know as modern art begins symbolically with a sunrise, "Impression, Sunrise" (1872) by the impressionist painter Claude Monet. Monet's painting, if we see it with a capitalist lens, is a successful attempt to privatize a sunrise. One of the questions asked by Sunrise Corporation is, what is our relationship with landscape in a society historically founded on private property.

 

At Sunrise Corporation, Roberts parodies the friendly branding of contemporary capitalism - specifically that of socially responsible companies - in a stimulating installation that mimics the design of a corporate lobby. The perversity of the company is present in the banners, furniture and propaganda videos, as Sunrise Corporation promotes an exorbitant obscenity: the intellectual appropriation and privatization of the largest galactic waste - and which has been characterized as the reason for the most famous moments of human unproductivity - sunlight.

We and our activities are under a radical state of biopower; physically and temporally occupied bodies are forced to exist in a network of hyperproduction. In Russia, during the 19th century, technology was used under the utopian project of achieving immortality, with the solely purpose of creating a society faithful to its producers. At the end of the same century Bram Stoker published Dracula, where the society of vampires - that is, of immortal bodies - was the society of biopower par excellence.

 

The production of artificial eternity has been reached thanks to virtual technologies. We produce information and images of ourselves travelling through Internet connections and being preserved for eternity in endless databases. The Network is where the living and the dead have conquered time by sharing the same space, where we are all vampires faithful to the producers of this great structure; eternal debtors in exchange for infinite digital life.

 

That is why we are asked to produce affective and immaterial labor in return: sharing, writing, creating images, making appreciations and even the act of observing is work transformed into data that is sold to anonymous corporations. We have delivered our digital and immortal bodies to entities that not satisfied with knowing everything about us, they also use that information to influence in our decisions.

 

All of this presupposes leaving our mortal bodies and with it the physical world, opting for a society that substitutes material representation in favour of digital modification; we prefer to act more on images than on reality itself. If the past used to be revealed by a star in our solar system, the future will be rendered by the light emitted from our displays, an Ultra HD, MP4, JPG and ripped reality.

Real Business (Private Corporate Jet)

 

2017

 

Digital image

Text by Daniel Aguilar Ruvalcaba

Installation view (Main entrance)

 

2017

 

Cut and micro- perforated vinyl on glass, and x-banners

Installation view

 

2017

Reception area

 

2017

 

Vinyl on wall, vinyl print on wooden desk and office chair

Brief History of the Sun

 

2017

 

Vinyl print on wall, beanbags, monitor on aluminum structure with electric extension and headphones with printing

 

4K video, color, sound

Brief History of the Sun

 

2017

 

Digital animation

 

4K video, sound, color.

 

4”10’

 

https://youtu.be/cDyF33_PEl0

Text by Andrew Roberts

Installation view

 

2017

Installation view

 

2017

 

 

1. Beyond sublime

 

2. Help us create another reality

 

3. Become your

own boss

 

4. What landscape will you choose today?

 

2017

 

Digital image printed on x-banner

 

31x71” each

The Complex

 

2017

 

Vinyl print on wall, beanbags, monitors on aluminum structure with electric extension, headphones with printing and x-banners

 

4K video, color, sound

The Complex

 

2017

 

Digital animation

 

2 channels 4K video, color, sound

5”38’

 

https://youtu.be/Lwi_RFWqMn0

Elevator area

 

2017

 

Vinyl prints on wall and elevators

Share a little bit of sunshine with the ones you love (Gift Card)

 

2017

 

Digital image

Installation view

 

2017

Sunrise Corporation Videowall

 

2017

 

Vinyl on wall and installation of three monitors with electric extension.

 

4K videos, color, sound.

 

 

Beach Pack

 

2017

 

Digital animation

 

4K video sound, color.

 

2”46’

 

https://youtu.be/Yy9r8_5itrU

Desert Pack

 

2017

 

Digital animation

 

4K video sound, color.

 

2”46’

 

https://youtu.be/7lRe107WPA0

Mountain Pack

 

2017

 

Digital animation

 

4K video sound, color.

 

2”46’

 

https://youtu.be/C7HFppzGmM4

Hallway entrance

 

2017

 

Cut and microperforated vinyl on glass, and x-banners

 

1. Why try to fix a decadent world?

 

2. We don't emulate nature

 

3. Give a little bit of sunshine

 

4. Travel everywhere

 

2017

 

Digital image printed on x-banner

 

31x71” each

SC Workers

 

2017

 

Action that consisted in the sale and promotion of the sunrises

Sunrise Corporation

 

2016

 

Vinyl print, monitor and electrical extension

 

4K video, color, sound

 

Variable dimensions

Sunrise Corporation

 

2016

 

Digiral animation

 

4K video, sound, color.

 

2”12’

 

https://youtu.be/yrtufl-JwR4

Brief History of the Sun

 

2017

 

Vinyl print on wall, monitor on aluminum structure with electric extension

 

4K video, color, sound

Sunrise Corporation Site

 

2016

 

Website